Merchandising is a form of marketing for the movie industry. Movie merchandise is also been a catalyst for trend and fab, hence proves its great impact in movie promotion. With toy merchandise, movie producers are hitting two markets, making money in both sides.
The Richest article explained this notion between the tandem of the toy industry and the movie industry, in the field of the promotional business. In the same article, the site also listed top movies of all time that sold most merchandise. They ranked each entry based from the recent gathered number of sales that the movie has accumulated throughout the years.
And in the list, the top producer company of these best-selling movies is no other than the Walt Disney Company. Disney filled up the whole list with its new franchised movie rights to its modern classic films. And topping the list is the Star Wars merchandise whose movie captivated audiences for 33 years now and has maintained its fan base for decades.
It just truly shows that Disney has a great impact to kids of all generation, being the primary source of best-selling toys and movie merchandise in the world.
1. Star Wars
Join the Conversation