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In today's fast-moving business world, being able to quickly tell others about yourself and your work is very important. That's where an elevator pitch comes in. 

Whether you're looking for a job, starting a new business, or trying to get people interested in your ideas, you need a good "elevator pitch." In this article, we will explain what an elevator pitch is and how to make one that gets people's attention.

What Is an Elevator Pitch?

An elevator pitch is a short talk about yourself or your business that you can give in the time it takes to ride an elevator-usually about 30 seconds to one minute or about 75 words. 

The goal of an elevator pitch is to quickly tell someone who you are, what you do, and why they should care. It's like a short commercial for yourself, your business, or your product. You might use an elevator pitch when you meet someone new at a business event when you're introducing yourself in a job interview, or when you're trying to get someone interested in your product or service.

What To Include in an Elevator Pitch

A good elevator pitch should cover the following:

1. Who you are: Your name and a bit about your background

2. What you do: Your job or business and how you help people

3. What makes you special: Why someone should choose you or your business

4. What you want: The reason you're giving the pitch

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How To Make the Perfect Elevator Pitch

Introduce Yourself

Start your pitch by clearly saying your name and something interesting about yourself. This helps the person remember you and makes a connection. 

Provide a Summary of What You Do

Next, explain what you do in a way that's easy to understand. Don't use complicated words or industry jargon. Instead, focus on how you help people or solve problems. If you're unsure what to write, try putting everything on a piece of paper and remove anything that is not critical to your background or what your audience may be looking for. 

Explain Your Goal

Now, tell the person why you're talking to them. What do you hope to achieve? Be clear about what you want. For instance, the "ask" of your pitch could be a consideration for a job opportunity or access to contact information.

End with a Call to Action

Finish your pitch by asking for something specific. This could be a meeting, a phone call, or even just their business card. The important thing is to keep the conversation going. For example:

"I'd love to learn more about your experience in marketing. Could we set up a quick call next week to discuss how we might work together?"

If they agree to your request, be sure to take the time to thank them. Wrap up the pitch with a concise, action-oriented farewell.

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