Lucien Lallouz, CEO and Board of Directors Executive Chairman, together with Shades Holdings, Inc. announced the appointment of David H. Schwanz as the new Shades of Fragrances, Inc. President.
Schwanz was instrumental to the successful launching and remarkable sales performance of several top fragrance brands, including True Religion, BCBG Max Azria, Ed Hardy, Beverly Hills, Fred Hayman, Guess?, Perry Ellis, the Paris Hilton brands, and Mari Sharapova. Schwanz experience included being VP of sales for a number of fragrance brands such as New Wave Fragrances, Elizabeth Arden, and Parlux Fragrances, Inc.
Evidently, Schwanz knowledge and experience made him a well-respected industry veteran who has started and grown global best-selling brands. This same knowledge and experience are what Shades of Fragrances is counting on to lead the company in creating a portfolio of new fragrances for prestige brands.
"He is a well-respected industry veteran with impeccable credentials, experience, and enthusiasm, and we are thrilled to have him lead Shades of Fragrances into the fragrance industry," says Lallouz.
Join the Conversation