Admeta announced that they have signed a supplier agreement with BBC Worldwide to optimize and monetize the Good Food and Top Gear properties outside of the United Kingdom.
Admeta with its headquarters in Gothenburg, Sweden,was founded in 2002. They are the leading technology provider for Private Ad Exchange solutions to premium publishers.
As proof its international growth, last year Admeta expanded its operations, opening two new branches. One is located in New York, which stands as their flagship office and the other is located in Ottawa, Canada.
Admeta is currently forming partnerships in Europe with well recognized publishing brands, which will be announced in the coming months.
Alexander Edström , Chief Revenue Officer of Admeta commented, "We look forward to working with such an important and illustrious publisher brand as the BBC, and at the same time it is great recognition of our strong product offering tailored for premium publishers."
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