Accenture announced that it has finally completed its bid to acquire Acquity Group Ltd to advance the range of services it provides its clients through Accenture Interactive.
"The acquisition of Acquity Group will expand our capabilities in key areas of digital marketing and eCommerce, complementing our strengths in strategy, analytics, scaled technology enablement and marketing operations," Brian Whipple, Accenture Interactive's global managing director, said.
Accenture paid US $316 million in cash for the said purchase or US $13 for each outstanding American Depositary Share.
Acquity Group has grown rapidly over the years with reported revenue of US $141 million in 2012. This figure is 32% higher than its 2011 income. The company is also now pegged as the United States' second largest digital marketing corporation.
Details revealed that with this recent development, Acquity Group's over 600 employees are set to remain in Accenture Interactive's workforce.
Chris Dalton, CEO of Acquity Group, said, "Our combined expertise will allow us to deliver transformational ebusiness solutions for our clients at scale and attract the best talent in the industry."
Join the Conversation