T-Mobile now offers a new option for users to stream videos on their mobile devices without using up too much data allotment against their plans.
The company's chief executive John Legere announced Tuesday the new video streaming plan that is called "Binge On" in a move that would hopefully attract more users to register in their network, according to Reuters. The plan will be available next month. According to executives, it will be available for customers on higher-tier plans that features 3GB and up.
The Verge reported that the videos that they get from streaming services, like Netflix, will be in DVD-like quality, which is only 480p, far inferior from 1080p. However, the company will improve the quality as new mobile networking technologies are developed. Binge On builds on T-Mobile's Music Freedom initiative, which was rolled out in customers' plans last year.
According to TmoNews the new feature will be available through the Simple Choice Amped plans on November 15, and everyone else can avail in starting November 19. T-mobile partnered with Sling TV to give customers of Simple Choice 30 percent off with their one-year subscription to the "Best of Live TV" service that Sling offers. It costs $20 per month, and it offers channels including ESPN, ESPN2, Food Network, AMC, A&E, TNT, Travel Channel, History Channel, and Cartoon Network, to name a few.
T-mobiles new service is just in time as wireless providers seek to make money out of these video-streaming services and other data-guzzling apps that prompt users to upgrade their plans to bigger data buckets.
This is becoming a trend, obvious with Verizon and AT&T's move to stop giving unlimited data plans. T-Mobile, along with Sprint Corp, is also slowing down the users who are overusing their unlimited plans, which is weighing on the companies' networks. TV provider Direct TV is also investing $48.5 billion to provide mobile video services for its users. T-Mobile is also in early talks with YouTube to bring the online TV on board.
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