Tim Cook has released an official statement emphasizing on one of Apple's core values in terms of equality of diverse culture. A public apology was also performed regarding the incident that took place on November 10 in one of the Apple stores in Australia. Cook also sent an internal memorandum to its employees that he does not tolerate such action.
Mac Rumors noted Tim Cook's statement that says, "Inclusion and diversity are among Apple's core values." He added that the company believes in equality regardless of race, age, gender identity, ethnicity, religion, or orientation. He also said that such values apply throughout Apple company with no exceptions. The statement includes an apology to the customers involved.
Aside from his statement, he also sent an internal memo to its employees reminding of equal treatment among its customers. Tim also mentioned in his statement in the related report, "Respect for our customers is the foundation of everything we do at Apple. It's the reason we put so much care into the design of our products." He even said that the core values intend to reach out communities around them.
The incident occurred when young students were asked to leave by an Apple employee with a fear of stealing some things in the store, Vibe reported. The employee did not give much of explanation when he asked the students to leave. As such, issues came out regarding race inequality. Nevertheless, Kate, one of the senior managers at the Highpoint store, expressed her heartfelt apology on behalf of what happened in the store.
On the other hand, States Man Tribute noted that there are eight percent of Apple staff who are African-American and 11 percent are Hispanic. More so, Denise Younger Smith, who's an African-American, has been with the company since 1997 and is now a vice president of worldwide human resource. It shows that Apple accepts anyone who wants to be part of the company.
Tim Cook's statement indeed clarified that Apple sticks to its core values, specifically in equality and respect. Though, there is no additional report regarding the employee who did such act from the young students.
Join the Conversation