Consumer electronics manufacturer LG has been eager to show off how much it has to offer in OLED screen technology as it unveiled what is considered the world's biggest OLED display.
Or make that two OLED displays in this case.
LG unveiled these two curved OLED displays right inside the main terminal of Incheon International Airport, the main gateway to LG's home country of South Korea and also the second best airport in the world in the World Airport Awards.
LG worked closely with renowned French design firm Wilmotte & Associés, in developing these displays, each display measuring 13 meters high and 8 meters across and consisted of 140 55-inch curved OLED panels. The displays themselves are light and flexible, thanks to the OLED technology employed, so they can be hung from the ceiling with minimal support.
In a statement released by LG, company president and CEO Park Wan-su remarked that the OLED installations perfectly complement the advanced technology of the airport. "We are always eager to showcase to the millions of travelers every year the cutting-edge technology that originates from Korea. OLED is a prime example of that," he added.
At the moment, LG is the only manufacturer that mass produces OLED panels but has long been reluctant to sell the technology to others as an effort to maintain a competitive advantage. But with the unveiling of their large OLED displays, LG is changing its OLED strategy as well.
Nikkei Report notes that recently, LG has been more aggressive in manufacturing and marketing OLED panels as of late not only to consumers but also to other manufacturers like China's Skyworth and Japan's Panasonic as an effort to expand and spur sales of the technology.
And on LG's part, manufacturing such large displays would not only help market their OLED technology; it also helps in their marketing activities as well.
As Forbes noted in its article, "if LG now has 280 55-inch OLED screens to spare for marketing activities like this, its old problems with producing working OLED screens in significant numbers look to be well and truly over."
The two large displays will serve to feature a variety of content to demonstrate the capabilities of OLED technology, as well as a new landmark in the Incheon International Airport visitors will be looking forward to check out.
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