Apple's remains the leading platform for mobile e-commerce during the Thanksgiving season. However, even if the brand managed to sustain being the top preferred brand during Thanksgiving, reports showed that a decrease in the precentage of sales from last year's season was present.
This recent report from marketing blog site Custora affirms the dominance of Apple's mobile operating system as a mobile e-commerce platform with a whopping 78.3% share in the recent Thanksgiving Day sales in the United States.
Custora notes however that the iOS' market share this year decreased from last year's figures which puts the iOS share at 79.9%, though the decrease was only at a minimal 1.6 percentage points.
Still, the report affirms the continuing dominance of iOS in mobile e-commerce. As noted by AppleInsider, it commands more than 3.6 times that compared to Android and all Android-powered device manufacturers collectively, even though Apple remains a minority platform in terms of units sold and that the overall use of mobile devices has grown significantly.
But it's not just Apple who has had a happy Thanksgiving. Mobile e-commerce as a whole had something to be thankful for during the holiday.
In the same report, Custora has noted that overall online shopping revenue grew by 12.5 percent over last year, while transactions were up by 10.8 percent over the same day in 2014. In particular, a recorde 39.3 percent of all online sales on Thanksgiving was made through sales made over mobile devices such as smartphones and tablets, managing to surpass the 34.3 percent record mobile e-commerce reached last year.
U.S. News has noted this trend as more and more people have been using their mobile devices to do their online shopping, taking advantage of any offers being offered by retailers,. Despite the problems mobile shopping is still encountering such as security and sluggish apps, the convenience of mobile shopping is something shoppers find hard to beat in the grand scheme of things.
And if the recent Thanksgiving holiday records are an indicator, one could expect that the holiday fortunes of Apple's iOS and online retailers will carry on this month as the holiday sales go into full gear.
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