VuQo Inc. announced that they have recently expanded their licensing agreement with Playboy Enterprises. The Philippines-based company signed a licensing agreement with Playboy Enterprises to produce and distribute Playboy Vodka in Asia Pacific.
VuQo Inc is the maker of VuQo Premium Vodka, the world's first premium vodka distilled from coconut nectar.
The new deal entails the production and global distribution of the super-premium line of spirits from VuQo Inc. The product line includes spirits like tequila, vodka and gin. The Playboy Vodka and Playboy Tequila line are positioned to be launched later part of 2013. The Playboy Gin will be made available worldwide in 2014.
VuQo Inc. Founder and CEO, Rich Cabael said, "The Playboy brand enjoys 97% unaided global brand awareness and has been an iconic lifestyle brand for nearly 60 years. We are thrilled to have this once-in-a-lifetime opportunity to partner with Playboy in the development of their global spirits."
"From the premium spirits featured in Playboy Magazine to the nightlife and parties the brand is famous for, Playboy is excited to enter this category with a best-in-class partner. We are confident Playboy's brand power combined with VuQo's superior product production will create exciting opportunities for global distribution partners and ultimately, consumers and retail partners," said Matt Nordby of Playboy Enterprises.
The Playboy Spirits reflects the authentic connection of the brand to indulgence, luxury and nightlife. The Playboy portfolio includes everything that a lifestyle brand demands. The integration of the Playboy Spirits to the brand name further seals Playboy's commitment to luxury, indulgence and the nightlife scene.
Join the Conversation