Apple has plans to create their own live TV service, but that will have to wait as the idea has been shelved for the meantime.
Intended to be launched for the latest Apple TV set-top box, the company's long rumoured live TV service, which would take over from cable, have halted as negotiations to successfully launch the service have stalled, says Independent.
While plans are not being completely trashed, the plan for a $30 to $40 a month TV plan may take more time and effort to work on as media companies cannot seem to get a good price deal for a contract with Apple for the moment. According to Sydney Morning Herald, CBS chief executive officer, Les Moonves, made the announcement of the halted plans.
The plan is to offer a fourteen-or-so-channel plan that costs as little as $30 per month to make sure that users are not paying for channels they don't want. The price point seems to be the major issue as media companies cannot seem to adjust to that rate yet.
According to Mac Observer, another major reason why Apple has yet to find a reliable TV partner aside from the obvious money game, is the fact that Apple is famous for being friendly to their users to the point of causing friction with carriers. In other words, not a lot of companies like working with Apple.
For the time being, Apple is looking to software developers to build new entertainment content for its Apple TV set-top box. The latest version of the device currently sells for $149, and carries an App Store for users to download games, purchase movie titles and watch videos via online streaming services like Youtube on.
Tim Cook continues to pound on his belief that Apps are the future of Television and that the Apple TV will be the foundation for the future of the TV experience.
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