Apple and Taylor Swift are collaborating with her "The 1989 World Tour LIVE." The concert video was recorded on November 28 at Sydney, Australia's ANZ Stadium. Though, this will be shown on December 20. Such start will also lead into the cooperation of the musician in the marketing campaign of Apple Music.
Fortune mentioned that Apple confirmed their partnership with Swift through their twitter account. They posted, "JUST ANNOUNCED! @taylorswift13's #1989WorldTourLIVE, only on #AppleMusic. See it 12/20." Taylor also confirmed the partnership last December 14 at a twitter post. In another version, Taylor's Instagram posted an upcoming surprise for her fans regarding her documentary directed by Jonas Akerlund.
Washington Post reported that Apple Music is the only place where fans can stream Taylor Swift's full catalog of albums and songs. This is an access to the concert video which is limited to Apple Music subscribers. In this regard, both the 6.5 million people or more who are paying for the music service and anyone in the free, three-month trial, are the once who can access the concert video.
In addition, Apple Music also includes the Grammy nominated Album of the Year, 1989. Aside from her pieces being presented in the Apple Music, the company also gets the ability to use Swift Taylor's name and likeness in the promotion at its stores, Recode said. Speaking of the promotion, Taylor was interviewed in Apple's Beast 1 Radio with Zane Lowe, Apple's chief DJ.
On the other hand, a related report mentioned that Big Machine, the label that owns her things, and Universal Music Group, the label that distributes it, are not included with the talk between Swift and Apple. It means that Apple directly closed the deal with Swift because this is only a concert and not a new album.
The partnership between Taylor and Apple gives an interesting idea for more artists to collaborate in the Apple Music. After all, it is a business where both parties gain revenue.
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