YouTube sensation Talia leaves 750,000 followers behind

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After battling cancer for over six years, YouTube star Talia Joy Castellano died today at age 13. The young beauty guru was hailed as an honorary 'CoverGirl' by the makeup and cosmetics company.

Castellano gained worldwide recognition after appearing on "The Ellen Degeners Show" in October last year. Degeneres tweeted her reaction on the death of the young model, "This year I met a very special girl, and today we lost her. Sending my heart to Talia's family. I'm so sad."

The young girl was diagnosed with cancer when she was only seven years old. Since her appearance on the television program, her YouTube videos gained more than 750,000 regular followers.

The advent of free video service gave way to a new mode of advertising via YouTube. Popular users, such as Talia, are qualified for YouTube partnerships which opens new avenues for advertisements that have similar reach as traditional media.

Talia is among the most popular 'YouTubers' that create makeup tutorials.

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