[x+1] announced the acquisition of WDA. This acquisition allows [x+1] integration of WDA's technology and media sources with [x+1] Origin data management platform. The acquisition will add the mobile to [x+1]'s programmatic arsenal. This acquisition of WDS is the first for [x+1] since recent funding and is the second acquisition made for 2013. The deal was spearheaded by the media investment bank, DeSilva & Phillips.
"Mobile is critical to our clients," said John Nardone, [x+1] chief executive officer, "and it's only becoming more so as time goes on. Meeting the full range of their needs was important to us; and this led us to WDA. We're pleased to bring the full scope of their offering directly to our clients and make it a central element of the [x+1] programmatic ecosystem."
WDA is the leading technical innovator for the mobile advertising industry. WDA is involved in the mobile market having direct ties to major media companies and cellular operators.
[x+1] is a primary provider of digital marketing and data management software.
Join the Conversation