OMSignal that pioneer the smart clothing with its smart apparel platform introduces its new product in CES. OMBra is a biometric smart bra that is able to track fitness data.
OMSignal is a Canadian startup that focuses on creating a smart clothing and apparel. In 2014, the company launches a smart shirt made of quick dry fabric that the company called as smart textile. The fabric is designed to be able to collect biometric data and sending them to OM Smart Box that read the data. The company also designed OM Smart App, a mobile app that measure vital biometric data sent from the shirt.
Smart textile are able to gather important fitness data such as heart rate, breathing rate and calorie count. Actually, OMSignal first plan was to develop a smart bra. Engadget reported that four years ago, OMsignal set out to make a biometric sports bra, but a lack of experience in clothing design hampered the company's progress.
From then on, OMSignal built and released its smart shirt product instead. Now, as the company has gathered enough experience in undergarments, OMBra is ready to hit the market this spring. The company also introduces OMRun platform, a set of metrics to help runners track their breathing rhythm, fatigue, running economy and more vital data.
Digital Trends reported that OMSignal tested and developed 1,633 prototypes to finalize the perfect fit. The company also found that over 70 percent of women don't pick the right bra size and that the straps are the most common complaint.
In an interview with Mashable, CEO and co-founder Stéphane Marceau said, "In our research, we learned women don't like chest straps — men don't typically like them either — but females particularly dislike it because it has to coexist with the bra." Regarding the company's design philosoply he said, "We wanted to design a sports bra that could serve two purposes at the same time."
In the pursuit of finding the most fit one, the company also noticed that woman tend to run differently based on how much support their bra provides. The OMbra solves all of these problems with four well thought out components: fabric, antimicrobial mesh panel, adjustable straps and removable padding.
OMBra has a stretchable fabric made from a blend of polyester, nylon and elastane that can conform to the body's shape while moving. The antimicrobial mesh panels is included in the front and back of the bra with sweat-wicking properties to keep the wearers dry. Its adjustable straps can be altered depending on the activity, and the OMbra sports removable padding to accommodate different cup sizes.
This sport bra and its fitness tracker is offered at the price of $149. Additional bras are sold at $59, and the fitness core can be detached from one bra and connected to another.
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