Redmi is one of Xiaomi flagship product along with Mi Note with different target market. As a high-end phone, Mi Note is targeted for premium market, while Redmi is for a mid-end market. The company is known to have a distinctive sales and marketing strategy that strengthen its position in global smartphone market.
Venture Beat reported that Redmi 3 is an all-metal, 5-inch Android that continues the company's legacy of selling impressive devices at disruptive prices. Sold for only $107, Redmi 3 comes six months after its predecessor, Redmi 2 with improvement in battery capacity.
Redmi 3 is equipped with 4,100mAh battery, almost double the 2,200mAh in Redmi 2. Its 5-inch screen is carrying 720 x 1280 resolution with an octa-core Snapdragon 616 processor. The Chinese manufacturer is also being generous in memory at 2GB of RAM and 16GB phone storage, along with microSD slot that can add up to 128GB additional storage.
Its 8.5mm thick make it quite slim with 144gram weight. Redmi 3 continues Xiaomi legacy as a high quality product with a low price. 13 MP for its main camera and 5MP for front-facing is an impresive feature. As rear camera is also equipped with phase detection autofocus to take a quick snapshot in under 0.1 seconds.
In short, Xiaomi explained the Redmi 3 is its press release as quoted by GSM Arena as, "An all-new lattice design, made up of 4166 stars woven together to reflect a gorgeous arrangement of diamonds."
Since its founding in 2010, Xiaomi is determined to be more than just a phone manufacturer. In 2013, Hugo Barra, VP of Android product in Google joined Xiaomi as its Vice President of International. His responsibilty is to increase Xiaomi product expansion to the world market.
In 2015, the company made a world-record for "the most mobile phones sold on a single online platform in 24 hours." On April 6, in its fifth birthday celebration, Xiaomi sold more than 2 million handsets in Mi.com, its customer-sales website in one day.
Although Redmi 3 is a very impressive phone, according to CNET , the prone is only available in China and Asian market only. Market in English speaking market must wait a little longer, in order to ensure phone comes with Google services installed. It is because just like most phone in China and its predecessor, Redmi 3 does not have Google apps installed.
Xiaomi runs with a different strategy from its competitors like Samsung and Apple. The company sees itself as an Internet and software company, more than a phone manufacturer. Therefore, its strategy is to lower the margin of phone sales to increase penetration of its service and software.
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