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Salesfloor the e-commerce platform closed $3 million seed fund, led by BDC Capital IT Venture Fund and two London-based angel investors Jamie True and Jon Claydon. Salesfloor will use the fund to enter global market.

The company created a platform that enable associates in retail ecommerce site to fully personalize their online store. Up to now, ecommerce site only provide a little personalized service. Salesfloor provide a customization in a Saas (software-as-a-service) platform for retail web stores to create their personalized storefront.

Salesfloor CEO Oscar Sachs told PE Hub Network regarding the technology ,"We call it People Powered Ecommerce." He further explained "We are redefining the role of today's retail associate so they can drive online business. That's how online shopping will grow to the next level and make retail jobs more exciting and rewarding than ever. "

Up to now, Salesfloor has been used by some of the big retailers such as Saks, Neiman Marcus, Bloomingdales, Stuart Weitzman and Harry Rosen. Even Toys "R" Us uses Salesfloor in its desktop and mobile products to create a unique environment for its shoppers. It is reported that with Salesfloor, retailers experienced a ten times increase in conversions and a 75% surge in average order value (AOV).

Saks Senior Vice President Digital Retail Joe Milano told Business Wire regarding the improvement it has with the customers service, "Today's all-channel customer wants a high level of service, regardless of channel." Saks is one of prominent client of Salesfloor and mr. Milano said, "Salesfloor helped us address that opportunity and our associates are seeing real success."

On Tuesday, BDC Capital IT Venture Fund and two London-based angels Jamie True and Jon Claydon raised a $3 million seed fund to Salesfloor. Jamie True is the founder of Work Angel Technology, a social network platform for companies that integrate all communications within the companies in one place. While Jon Claydon is the chairman of Work Angel Technology, and also chairman in Havas Work Club, a digital marketing agency and YunoJuno, a freelancer talent platform and marketplace.

Venture Beat reported that the investment will be used to enhance the product, penetrate the global market and hires aces for its team. Product enhancement will be done by developing new features and module that cater specific industry needs.

In order to prepare the company to enter global market, Salesfloor hired Alistair Crane as Chief Revenue Officer, and leading the company's global sales. He was a former Chief Sales Officer of Monitise, the London-based online payment service provider.

With the $3 million seed funding from BDC Capital IT Venture Fund and two angel investors, Salesforce prepares to enter the global market. The company has also formulated its global sales team and hiring a new leader for leading the team.