New Line and Warner Bros.' new horror flick eyed a US$30 million gross for this weekend's box office results. Considering that the total cost of the movie's production was only US$20 million, things are looking well for "The Conjuring".
The horror film was led by Vera Farmiga and Patrick Wilson. Farmiga, an Academy Award nominee, played a paranormal investigator who tries to help family experiencing demonic phenomena. Other stars in the film were Lili Taylor and Ron Livingston.
The film garnered generally positive from critics both online and on print. The San Francisco Chronicles proclaimed "The Conjuring" as this year's best horror film. The Hollywood Reporter said, "Taut and effective edge-of-the-seat horror, delivered with style and an especially haunting performance by Vera Farmiga."
The Wall Street Journal's Joe Morgenstern commended the film, saying "This saga of demonic possession deploys the full audio firepower of modern multiplexes, and does so with brain-battering frequency, like a ghostbusting version of a Japanese Taiko drum ensemble."
The film was marketed as 'based on a real story.' Several other films which were advertised as such went on to gather big returns such as "The Exorcism of Emily Rose" (US$75 million) and "The Blair Witch Project", which earned US$140 million from a measly budget of US$60,000.
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