Phil Mickelson was successful in clinching the 142nd British Open Championship held at the Muirfield Gold Links in Scotland. The come from behind victory earned Michelson about GBP$945,000 or US$1.43 million in prize money.
Adding to his winnings, the new champion also boasted of the most number of product endorsements. According to the 2013 Fortunate 50 list of the wealthiest people in sports by Sports Illustrated, Mickelson earned a total of US$36 million from endorsements.
Companies who invested in the new champion include KPMG, Callaway, and Barclays.
His winning of the British Open will extend his marketing appeal to firms targeting the golf enthusiast demographic. According to an analyst from Forbes, since the British open is the oldest and most international of all golf tourneys in the world, Mickelson successfully raised its value.
Mickelson won the tournament after carding an 18 hole 66 for his final day. This is his first British Open title.
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