Kenyan born British national Chris Froome won this year's Tour de France, but to financial analysts, business corporations won the largest prizes.
Just like in recently concluded sporting events such as the NASCAR or the British Open, Tour de France's corporate sponsors cashed in big time. Even small businesses got a part of the gold pot, according to observers.
With 21 different stages to the Tour de France, various opportunities were opened to small scale businesses to flaunt their brand logo on the screen. They could puchase the lofty team sponsorship, event sponsoship, or even direct television advertising.
Maverick's Todd Marks said that small businesses can still advertise without big budgets for those three options. He said, "ambush" marketing works just as well.
"This year there have been businesses purchasing trips and running promotions for people to win these trips to see the Tour de France," he said.
"For bike enthusiasts, going into a bike store and seeing 'win a trip to the Tour de France', they're running off the back of the event without having an official sponsorship," he explained further.
Small bike stores utilized that very principle such as Bike Force Australia and Bike Now.
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