The Cupertino-based company is sending out press invite to event in company's headquarted on March 21. The company only provided a tagline "Let us loop you in," in the invitation.
Venture Beat reported that Apple is rumored to unveil a 4-inch iPhone 5se at the event. The phone will be a spiritual successor to the iPhone 5c. In the meantime Apple is also said to have a 9.7-inch iPad Pro in the works as a smaller counterpart to its existing 12.9-inch iPad Pro.
There is also other rumor regarding the event. That includes the new MacBooks and Apple Watch. However, Venture Beat did not speculate further, but expecting the event which to be kicked off at 11 a.m. PST.
Senior editor at CNET Scott Stein said the event is important for Apple to make people get their focus back on Apple's product instead of its legal battle with FBI. He said in his column, "For Apple, the event is a chance to refocus the public on its specialty -- hardware -- amid high-profile struggles on multiple fronts. Its stock has languished as iPhone sales growth appears to have peaked, and the company is engaged in a public battle with the US government over security, privacy and encryption."
Scott Stein mentioned that in the midst of ongoing encryption case between Apple and federal government, customers can look forward to the new hardware from the company.
Since December last year, Apple was engaged in a battle with FBI. As the federal agency requested to unlock Apple's encrypted data in iPhone 5C which was used by islamic terrorists couple in last December's San Bernardino attack.
FBI requested Apple to unlock the encryption on the iPhone 5C used by one of perpetrators, Syed Rizwan Farook. As the iPhone contained important evidence related to mass murder in San Bernardino. Federal judge issued a court order demanding Apple to help the investigation, but Apple refused to comply, citing unlocking the data will threaten data security for Apple's customers.
In the latest development of the issue,USA Today reported that Apple still refuse to comply to the court order. In regard to Apple refusal, U.S. Department of Justice was filing another brief accusing Apple to intentionally blocking the investigation of law enforcement agency.
Amidst the legal dispute with Department of Justice, Apple prepared its press event, taglined as "Let us loop you in." There are many rumors regarding the products to be launched in the event. Beside the smaller iPad, Apple will try to break the big screen phablet market dominaton, by introducing smaller iPhone.
There are two highly anticipated products to be seen in the March 21 event. Apple is rumored to introduce smaller screen products, the 9.7" iPad and 4" iPhone 5se.
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