Aimia Inc. announced that they have acquired Smart Button with a purchase price of US$18 million. The acquisition will be financed by Aimia Inc with the company's cash on hand. The acquisition is part of Aimia's global growth strategy. Aimia's goal is to strengthening its presence in the high potential U.S. retail loyalty market. The deal complements Aimia's existing products and services. The purchase of Smart Button is set tol increase the breadth and the depth of Aimia loyalty products and client portfolios. Smart Button is a company that offers clients loyalty solutions that will enable them to build deeper relationship with their clients.
"Aimia's passion is helping our clients create deep and lasting relationships with their customers", said Michael Zea, President and CEO of Aimia in the U.S. "Smart Button is a great addition to the Aimia family and provides increased access to the high potential U.S. loyalty market, complementing our existing U.S. presence."
"The combination of Smart Button's platform and Aimia's unmatched reach and full suite of offerings in the loyalty services market will provide new and existing clients with turnkey loyalty solutions that meet their needs," said Smart Button President and CEO, Philip M. Sugar.
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