It's a battle for the cheapest breakfast menu and Taco Bell is offering a breakfast menu that only costs a dollar. The Mexican-style fast food chain launched its nationwide offer starting Thursday. It replaces McDonald's phased out "Dollar Menu and More", where Taco Bell customers can order 10 breakfast items for a dollar each.
In 2014, Taco Bell starts offering breakfast and targets to overcome McDonald's with new value menus as the food industry continues to find ways to drive customers back to the drive-thru. The company seeks to vary its dollar menu with bacon, being the only fast food chain that offers bacon in its morning value menu on some of its items.
The breakfast dollar menu will be an endless addition to Taco Bell's choices. The offer remains on the "dollar cravings" on its regular menu, where customers can order specific food items sold for $1, according to USA Today.
'While dollar menus disappear across America, Taco Bell is continuing to reinvent breakfast with delicious and unique menu items only Taco Bell can provide, with 10 items for $1 each,' Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp, said in a statement on Thursday.
The $1 morning value meal includes a number of new additional food items like the Sausage Flatbread Quesadilla, Breakfast Soft Taco and breakfast bowl filled with seasoned breakfast potatoes. Grilled breakfast burrito can also be ordered, as reported by Mail Online.
Other additional food items that joins the breakfast menu includes Hash Brown, Cinnabon® DelightsTM 2 Pack and Mountain Dew® KickstartTM Orange Citrus. The $1 Morning Value Menu's introduction exhibits the brand's strong support to interrupt America's breakfast routines by introducing classic breakfast flavors with eccentricity at a price that customers can still manage to pay for, Street Insider reports.
The launching of the new menu is an expansion of the company's lasting pledge of delivering quality food at great value. The release is advocated by the brand's notification in late 2015 on serving cage-free eggs by December 31, 2016.
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