Crowdly, a startup that aims to help big brands find and engage their Facebook fans to action, has just received seed funding to the tune of US$1.2 million. The company announced that the round was led by Launchpad Venture Group, New York Angels, and Laconia Ventures. Other institutional investors also provided support. The seed money is expected to boost Crowdly's efforts in the area of sales and marketing, among others.
In a press release, founder and CEO of Crowdly Dan Sullivan says: "To date, brands have not been fully empowered to know the people in their Facebook community on an individual level. To really make social communities like Facebook valuable for both the brand and the fan, brands need solutions that humanize their fan base, and offer opportunities for authentic advocacy." Through features such as actionable community insights and superfan activation, Crowdly, a privately-held company, aims to give value to brands.
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