A new anti-Trump movement in the form of an advertisement is taking over the internet. During the one-minute ad, women read aloud misogynistic excerpts ever said by the Republican frontrunner.
The ad is produced by Our Principles PAC, a group now dedicating itself to prevent Trump from winning the GOP nomination for the U.S. 2016 presidential election. The group's broader mission is to educate and engage American voters about the candidates, and about the challenging issues they will confront should they get elected. The group, run by former senior Mitt Romney adviser Katie Packer, has spent over $12 million so far to achieve its mission, as reported by The Slot.
Our Principles PAC uploaded the ad on their YouTube account, where it has been viewed more than 1.7 million times since it was first published on Monday. According to People, Our Principles PAC planned to spend thousands to run the ad on cable. The group is now specifically aiming to stop Trump from winning Tuesday contests in Florida, Ohio, and Illinois, among other states.
The advertisement shows women saying aloud Trump's excerpts. The quotes were selected from Trump's direct real statements made public both recently and some from more than 20 years ago. Since launching his bid for the presidency alone, Trump has been under criticism for sexist remarks he made on women. Some of them were even referring to a specific woman including journalist Megyn Kelly, model Heidi Klum, and former Republican presidential candidate Carly Fiorina.
"A person who is very flat-chested is very hard to be a ten," a woman actress said at the beginning of the ad. "Look at that face - would anyone vote for that?" another woman quote Trump's comment about Carly Fiorina. Other snide quotes were read aloud before the ad is closed by a statement, "If you believe America deserves better, vote against Donald Trump."
An update from CNN Money reported that the ads were already played more than 4,000 times on local broadcast station and national cable channels. Just one day's worth of messaging cost the group as much as $5.9 million. The group has also produced other attack ads before. Our Principles PAC's previous ad was focused on violence at Trump rallies, including the assault of reporter Michelle Fields.
Reports show that anti-Trump ads have increased steadily in the past month as the GOP frontrunner breezes through rallies and catch a lot of wins. Groups like Our Principles PAC are dedicating millions in campaign and advertisement in efforts to stop Donald Trump.
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