Alaska Airlines is prepared to acquire Virgin America airlines for $2 billion. This move will merge two famous smaller airlines in the latest round of consolidation within the industry.
Virgin Airlines' acquisition would be the latest example of deal-making in an industry that has decline over the past 10 years, focusing power in the hands of less major airline. Aside from Alaska and JetBlue, huge airline companies joined the competition like American, Delta and United. However, due to the restriction by anti-trust regulators, these big companies backed out and allowed smaller companies to participate instead determined to expand their network.
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