U.S. is buying sugar from Mexico as buyers prefer sweeteners from sugarcane instead of beets. Mexico said they have enough of these sugarcane sweeteners and are poised to ship to U.S. Consumers fear that they might be buying genetically modified beet sweeteners.
"We are now buying only cane sugar for our products," Jeff Beckman, a spokesman for Hershey said by e-mail April 1. The decision "is about being consumer-centric and listening to what consumers want and expect from our products. Non-GM ingredients is something our consumers are telling us is important to them. Even with the shift to cane sugar, the majority of the sugar we use in our U.S. products today is grown in the U.S."
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