Cristiano Ronaldo, a Portuguese football sensation had opened his own new hotel which he said that will offer "true CR7 lifestyle.
The Lisbon hotel, The Pestana CR7 Lisboa, is the second of the four hotel £54 million CR7 hotels to open and is located 500m from the sun-soaked Praca do Comercio riverside square.
The price of the hotel starts from €200(£176) a night for one of the 82 standard rooms. The one-off CR7 suite comes at a cost €1000(£882) for a night
Each room, including the standard rooms, include a rug marked out with football-boot prints from Ronaldo's actual strides. Hi-technology touches also includes Apple TV, and USB wall sockets. The suites will benefit you with two balconies, a huge living area, a PlayStation 4 console and a use of the virtual reality glasses.
The hotel also includes a gym which is made up of mirror walls and a ceiling so you could keep an eye of yourself working out.
The common areas, including the 'CR7 Corner' of the bar and the lobby which is overhung by a Ronaldo quote of 'Your love makes me strong. Your hate makes me unstoppable', are again modest in size but big on the luxuries.
Football, unsurprisingly, is constantly on the screens while the bar staff mix bespoke cocktails while tapas is served. TripAdvisor reviews so far have been overwhelmingly positive. DJs rock up regularly to entertain the young crowd.
Much like Ronaldo himself, this hotel might not be everyone's cup of tea. It is ludicrous and luxurious in equal measure. For ardent fans though, a visit looks a must.
The Real forward joked last year that he would take care for the beds - you don't quite get that level of CR7 personal service but his image is never far away.
And with further hotels ready to open up in Madrid and New York next year this footballing, marketing juggernaut again seems 'unstoppable'.
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