The global sports merchandise sector is penetrating global emerging markets. This industry has driven innovations in sports apparel, sports accessories, and other product selections.
According to a recent study by Transparency Market Research, the global sports merchandise market, which valued at US$27.63 billion in 2015, will reach US$48.17 billion by 2024, expanding at a CAGR of 6.4% from 2016 to 2024. NABUfit Global Inc. (OTC: NBFT), Nike Inc. (NYSE: NKE), Under Armour Inc. (NYSE:UA), Sketchers USA Inc. (NYSE: SKX), VF Corp (NYSE: VFC).
This sector and market has been strongly influenced by a constant improvement in global economic conditions in some regions. Emerging markets such as India and China have now an entire new generation of sports lovers, and at this time are not only able to afford sports merchandise from big brands, but sometimes spend extravagantly on it. This is a growing consumer base and market potential for global sports merchandise has aided recent studies.
NABUfit Global Inc. (OTCQB: NBFT) is a designer, manufacturer and marketer of NABUfit virtual training and fitness products and services. The company's online fitness portal enhances workout by providing expert advice from professional trainers, health experts and international sports stars. The portal allows interaction and input through Microsoft Kinect, personal data collection, as well as coaching and teaching services with ab individually designed training plans and diet.
Nike Inc. (NYSE: NKE) reported fiscal 2017 financial results for its first quarter ended August 31, 2016. The company benefited greatly from a continues growing demand in international markets. T Revenues for the NIKE Brand were $8.5 billion, up 10 percent on a currency-neutral basis driven by double-digit growth in Greater China, Western Europe, Emerging Markets, Central & Eastern Europe and Japan, including strong growth in Sportswear, Running and the Jordan Brand.
Under Amours' financials international net revenues, which represented 15% of total net revenues for the third quarter, grew 74% year-over-year, or 80% on a currency neutral basis.
As for Sketchers, the increase in quarterly sales was primarily the result of 18.3 percent growth in the international wholesale business, which now comprises 40.1 percent of total sales. David Weinberg, chief operating officer and chief financial officer of Sketchers, indicated "that our international business represents the greatest growth opportunity with many countries continuing to show strong growth in the quarter, including China at just over 50 percent in net sales."
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