With predicting where do you want to go to, telling you where your friends are and advising you with the things you might want to buy or to eat, Uber has now elevated its use and interaction to its users.
If you are an Uber user, the good news wit you is that, you can link the app to your personal calendars, track the location of your friends, and provide you with information such as news and reviews with their preferred destinations.
The service provider aims to uplift the quality of service it has to offer to its users beyond a simple transportation.
These new features pave way to Uber's vision of connecting more façades of the lives of its passengers. The users can enable this through opting in to the calendar and friend-locating features.
According to Travis Kalanick, Uber's Chief Executive, the features, which will be rolled out around the world over the next few weeks, were its largest product overhaul after four years.
"We wanted to get into an experience where we could personalise the app," Kalanick said.
Uber's app will begin to calculate where its users are likely to go at certain times, and thereafter provide suggestions based the passenger's previous trips in order to suggest the most appropriate pick-up and drop-off points.
The launch of this new app has also opened the company's partnership to several companies. Services from Yelp, a review site, Snapchat, the messaging service, and music-streaming app Pandora will become likely unified.
Kalanick furthered that the news and weather services in the app will also be added soon.
The food delivery service of the app will also be more closely connected to the driver's trips, for example, through presenting food selections that could be delivered at a passenger's house the same time when they will arrive.
Kalanick said that Uber's new face will be able to show the riders an information feed while they are inside the car. This, according to him, will "make you feel like you are living in the future".
During the earlier quarter of this year, Uber has paid a fine worth $20,000 due to its failure to report its "God View" tool, which allowed its personnel to trace the individual users of the app in real-time and the history of their journey without their direct consent, as well.
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