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Video content is becoming increasingly popular - it grabs attention faster, is engaging, conveys a message more quickly, and is more relatable. The demand for good video content has increased, be it on OTT platforms or social portals. One of the most popular platforms for video content, YouTube, is accessed by millions of users from around the globe. With time, the platform has become a source of entertainment, information, and business. Matt Par, a successful content creator on YouTube, feels that video content will define the future of content consumption.

With the experience that Matt has gained since his start in 2014, he feels that video content will eventually take over textual content. He feels that video content does not restrict its users to a language or level of knowledge. Consumers would prefer watching an hour-long informative video over reading a lot of text for the same duration. Moreover, videos are proven to have a higher retention rate.

In his personal channel Make Money Matt, Matt Par shares his learnings as a YouTube content creator. He elaborates on how videos, even when faceless, can become popular and be promoted on YouTube. He further highlights how to monetize a channel and grow it as a business, how he outsources work from freelancers to manage his schedule better and shares tips on how to manage multiple accounts parallelly and successfully. Matt Par says, "You can get millions of organic views, and YouTube will actually pay you for these views when you're a part of the YouTube partner program by placing ads on your videos."

Considering the increasing demand for video content, there's a lot of scope for video content creators to jump onto the YouTube bandwagon. While there are several creators in each niche, the variety in content has also increased. Matt Par says, "Most consumers like visuals as the information can be retained more easily, and it is easier to relate to people, places, expressions, and emotions."

Research shows that viewers can retain 95% of a message when they watch it in a video format, opposed to 10% when reading it in a textual format. With improvements in technology, creating video content is becoming simple. And given its increasing demand, good video content is likely to replace textual content soon.