We see hundreds of beauty brands entering the market every day with big promises. However, only a few have stood the test of time, delivering what they claim. Unfortunately, not many of these brands offer clean products that are cruelty-free and free from harmful chemicals. Compromising our planet and health for beauty is never a good idea, which is why the world needs more clean beauty brands like Mini Mani Moo® Beauty. Starting its journey in December 2022, this New York-based brand is already disrupting markets in the US, the UK, Canada, the EU, Australia, and Mexico. Mini Mani Moo® Beauty owns its trademark in all these countries.
Co-founded by Andreina Landis and Mark Landis, Mini Mani Moo® Beauty has introduced a range of luxury skincare products for men and women that are also affordable. The range for women is called Ms. MooTM, and that of men is Toro CosmeceuticalsTM. The products offered by Mini Mani Moo® Beauty are vegan, paraben-free, sulfate-free, and cruelty-free. Mini Mani Moo® Bauty's products are scientifically developed in the Mediterranean and are clinically tested. To minimize plastic pollution, the brand has opted for stylish heavy glass bottles for packaging the products.
This journey started in 2014 when the co-founder and current CEO of Mini Mani Moo® Beauty, Andreina Landis, was only 25. She discovered her growing interest in the beauty industry and wanted to create a clean, cruelty-free brand with core values. With this innovative idea and just $50 as capital, Andreina launched her first product, Mess No More!®, a pink latex liquid tape for nail art that went viral. Following the popularity of this product, Andreina created her multi-million dollar seller, Gel no More!TM, which removes gel polish without having to use acetone. This marked her presence in the beauty industry.
Currently, Andreina owns a global beauty empire of over 350 products. Mini Mani Moo® Beauty is her latest venture intended to expand her reach to the international market with a full luxury skincare line. Thousands of big retail companies, including Sally Beauty, Nordstrom, HSN, etc., already stock Mini Mani Moo® products. These products are available in retail stores in Canada, Mexico, Chile, Peru, the UK, France, Spain, Switzerland, Sweden, Denmark, Finland, Norway, and Hong Kong. Apart from these large international retail stores, hundreds of small stores and salons also sell Mini Mani Moo® products across the U.S. The brand has an online store to accept orders and deliver products right to the consumer's doorstep worldwide.
Andreina is a young Latino woman who is one of the few in her community to own an international beauty brand. While bootstrapping her company, Andreina struggled with funds to manage logistics and her inventory, but that didn't stop her from chasing her goals. Capital may be a daily concern even today, but Andreina makes strategic decisions to overcome such challenges and believes in learning something new every day.
Mini Mani Moo® has recently entered the Japanese market, which is a big move in the brand's journey. Andreina's plans for the future of her brand also include the continued international of Mini Mani Moo® in the coming years, expanding to the Middle East and South East Asia.
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