Former President Donald Trump rushed to Bud Light's defense on Tuesday, asking his supporters not to boycott the brand, as a lobbyist from Bud Light's parent company, Anheuser-Busch, slated to host a fundraiser for him.
According to Fox News, Trump wrote on Truth Social that the "Bud Light ad was a mistake of epic proportions, and for that a very big price was paid, but Anheuser-Busch is not a Woke company."
The former president added: "Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance? What do you think? Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA!"
Donald Trump's Message Comes Days Before Bud Light Returns to Super Bowl
CBS News reported that Donald Trump's message came days before Sunday's Super Bowl when Bud Light will return to the championship game with a new 60-second ad to win back customers again.
The company experienced lower sales after its disastrous promotion of TikTok transgender star Dylan Mulvaney last year, which sparked a backlash among its customers.
According to CBS News, several conservatives, including singer Kid Rock, vowed to boycott the beer brand for turning to "woke" advertising, causing sales to drop and ousting the company from its longtime spot as the nation's best-selling brew.
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Donald Trump's Message Also Comes as Lobbyist for Bud Light's Parent Company Planned Fundraising Event For Him
According to Politico, Donald Trump's post also comes before a planned fundraising event for the former president in March that a lobbyist for Anheuser-Busch will host.
Washington, D.C.-based lobbyist representing Anheuser-Busch Jeff Miller announced the event on social media Tuesday. Miller's fundraiser for the former president reportedly includes some tickets for $10,000 each.
Politico reported that Miller's firm received $260,000 from Anheuser-Busch in 2023 and increased its fee when the Mulvaney backlash ensued.
Despite efforts to recover, Bud Light continues to struggle with a decline in sales, experiencing a nearly 30% decrease compared to the previous year.
To rejuvenate its market presence, the brand has made the 60-second ad dubbed "Easy Night Out," which will be aired during the Super Bowl.
The ad centers on one group of friends encountering a magical "Bud Light Genie" that grants them wishes during a night out, symbolizing the brand's commitment to providing an enjoyable drinking experience.
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