We live in a world of streaming. Of course, there is entertainment: shows, music performances, and comedy. There are newscasts, educational opportunities, and fitness classes. The possibilities are quite endless, and certainly, we will see more and more use cases. Streaming is also an accessible and immediate way for small businesses to engage with their audience in real-time by offering targeted outreach and personalized interactions to grow the business ultimately.
Lambert Egbuchulam, founder and CEO of sBAU, a streaming platform for small businesses, sees the vast potential for businesses to not only promote their products or services but also monetize their content beyond traditional sales strategies. Growing up and watching his father work so hard from 9:00 to 5:00 as an employee and from 5:00 throughout the late night on his own business inspired Lambert to help others get the most from their businesses and their passions.
sBAU empowers small businesses.
Currently, most small businesses don't engage with streaming platforms due to a combination of factors, including limited awareness of the potential benefits, resource constraints such as time and budget, technological barriers, reliance on traditional marketing methods, and a perceived lack of relevance to their specific industry or target audience.
By empowering small businesses with sBAU, which provides owners with the tools and resources to stream events and promotions, Lambert hopes to redefine digital marketing by facilitating real-time customer engagement and fostering direct connections between businesses and their local audience.
Streaming can get them in the door in real-time.
"Small businesses have to attract them right then and there because they need foot traffic. They need people engaging quickly and coming into their business and buying drinks, buying food, etcetera," Lambert explains. "Streaming is perfect for small businesses because, with the sBAU platform, they can stream and then reach customers locally right then and there in real-time. That's what they need. And they don't do enough of that on other platforms because other platforms are not geared towards that, not geared towards small businesses. Small businesses need the targeted exposure and outreach that sBAU provides," he adds.
sBAU will allow small business owners to reach localized customers in real-time. They will promote their offering right then and there, and it will land on their local target market. Lambert notes, "It's almost as if the stream itself is a call to action to whoever's in the area or to their local customers. It says, 'Hey, we're open. Come get a drink. We have a delicious special. Or, check out this new product.'"
sBAU's Perfect Timing
The timing for the sBAU platform is perfect. Accessibility is greater than ever before, and streaming is convenient and flexible. Technology is better than ever and ubiquitous. Not only can businesses bring in more people, but they can also generate a revenue stream with their content.
Lambert elaborates, "Twitch is the largest streaming platform where many individuals earn income, yet small businesses are less familiar with monetizing streams compared to influencers on platforms like Instagram and YouTube. Only a select few small businesses generate revenue because as a whole they don't put out enough content. With streaming becoming increasingly mainstream and accessible, now is an opportune moment for small businesses to seize the potential of streaming platforms for business growth and capitalization."
He adds enthusiastically, "It's just a perfect time right now, especially if it's pitched to them in a way that's convenient, and that's the purpose of combining business and lifestyle. That's why I go back to business and lifestyle because I want them to broadcast their lifestyle conveniently, broadcast what they go through in their business, and make money off of that. Instead of going on Google and telling us that they're closed, they can actually livestream that and reach customers in a unique way to promote their business."
The sBAU Magic
With sBAU, businesses can easily make money streaming from their platform. "We help them monetize their own viewership. Most small businesses have hundreds of thousands of followers on Instagram, but the only way they can monetize that is through sales. You're not really thinking about monetizing engagement. You're thinking about selling. With sBAU, we give them a home to do both because there's no other space for them to."
The Future of sBAU
Eventually, owners will be able to stream their content on various other platforms simultaneously. Lambert is also considering allowing their customers to stream content. "For example, if I'm sitting down at a restaurant, and I know this restaurant is on our platform, I can stream and share my experience. The business gets credit for the stream, and in exchange, I get a discount. At the end of the day, if you look at Snapchat, we post things on Snapchat for businesses all the time, but there's nothing to really gain from that. The business just gets free advertisement. Now I'm planning to make it possible for customers to actually benefit from that as well."
Lambert Egbuchulam's sBAU platform presents a prime opportunity for small businesses to engage with their local audience in real-time and monetize their business through streaming. By bridging the gap between businesses and their target market, sBAU aims to revolutionize digital marketing for small businesses. As streaming technology continues to evolve, now is the perfect time for businesses to capitalize on this opportunity for growth and revenue generation with sBAU.
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