When TikTok held its biggest creator conference as of yet in the United States, the company made some intriguing statements about content creators and the many ways they might sell their work.
Creator Academy
One of its announcements during the For Creators: Future Formats Summit was that it would transform the Creator Portal into the Creator Academy. The upgrade aims to ensure that all creators have access to up-to-date information in the form of courses, articles, videos, and tools.
The Creator Academy is still in its testing phase, but the in-app help feature will be accessible in seven languages (and more to follow) in the next few weeks.
Creator Rewards Program
With the Creativity Program, TikTok has made yet another significant adjustment. According to Phone Arena, this function was introduced last year in beta to assist creators in developing their creativity, increasing their earning potential, and opening up new prospects.
This week, TikTok revealed that the Creator Rewards Program, an upgraded version of the Creativity Program, would be launching soon after exiting the beta phase.
According to TikTok, total creator income climbed by more than 250% throughout the previous six months, and the number of creators earning $50,000 per month almost doubled. This only indicates that the Creativity Program was successful.
With an enhanced rewards formula centered on four critical areas-originality, play duration, search value, and audience engagement-the new Creator Rewards Program will continue to reward creative content that is more than one minute long.
LIVE Subscription
TikTok also revealed its intentions to broaden LIVE Subscription so that even creators not part of the LIVE program may access it on the social media platform.
After its first rollout to invite-only creators, the function will be rebranded as Subscription. In the next weeks, creators who qualify may register for this service.
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