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A Melbourne restaurant owner has unleashed a creative act of revenge against his ex-girlfriend.

Placing a billboard outside his establishment in Caroline Springs, the unnamed restaurateur aimed to publicly address his former partner named Sophia, with a message that has since sparked an online frenzy.

The billboard, adorned with a message directed at Sophia, reads, "Hey Sophia, you broke up with me because I was poor. Now I have money to open a Korean BBQ, are you regretting it now?"

Korean BBQ Restaurant Goes Viral Over Epic Billboard Ad

This attention-grabbing gesture has been photographed and posted on the Internet multiple times, garnering widespread attention from social media users. Observers expressed a mix of amusement and admiration for the owner's audacity.

While it remains unclear whether Sophia has seen or responded to the billboard, social media platforms such as Reddit, TikTok, and Facebook have been inundated with reactions to the stunt.

Commentators have hailed the move as "petty," with one user on Reddit quipping, "Revenge is a dish best served barbecued."

On Facebook, the photograph of the billboard has gone viral, prompting users to inquire about the location of the restaurant and expressing their eagerness to visit.

"I'd go for the advertising alone," one user even remarked.

[B]et [S]ofia is now drooling over his money!!! I mean... his kbbq!" another user commented.

Meanwhile, on TikTok, several users have varied reactions.

"I'd be this petty too," one wrote.

"I dunno bro... I own a shop and [am] kinda poor atm..." another one expressed.

Local Doughnut Shop Joins Viral Billboard Banter

In response to the viral sensation, a local doughnut joint, Gotham Doughnut, seized the opportunity to capitalize on the trend by erecting their own sign nearby.

"Yo.....Korean BBQ, don't worry about Sophia, we have all the dessert you need right here. Xoxo," the message reads, as reported by B&T.

Amidst the speculation and amusement generated by the billboard, discussions have emerged regarding its true intent.

While some maintain that it is a genuine expression of revenge, others have expressed skepticism about the authenticity of the billboard, suggesting it may be a clever marketing tactic rather than a genuine act of revenge.

"It's 100% an advertising gimmick. There's no Sophia. And it worked," a Reddit user claimed.

Regardless of its origins, it's evident that the billboard has effectively grabbed the internet's spotlight, prompting a surge of reactions and proving to be a marketing success.