BlackBerry's rivals boosted their efforts to get the attention of business customers. Analysts said that BlackBerry's lack of immediate action resulted to its plunging popularity.
Government agencies like the National Oceanic Atmospheric Administration, the National Transportation Safety Board, the Tax and Trade Bureau, and the US Immigration and Customs Enforcement dumped their smartphones from BlackBerry. The agencies used to sign a company deal for BlackBerry units. Reports said that the agencies already shifted to other mobile makers.
Private corporations also switched to other gadgets. The Home Depot Inc. substituted from BlackBerry to iPhones from Apple Inc. The Mall of America switched to Nokia Corporation's Lumia 920. International Data Corporation, a research firm, stated that for the first time in the history of smartphones, Apple Inc and Samsung Electronics Co., Ltd. shipped more smartphones to international business customers and outdid BlackBerry.
BlackBerry boasted that the company's security levels could not be matched by any tech titan. However, analysts said that its competitors already improved their security measures and quickly surpased the standards of BlackBerry. Los Angeles Times' Andrea Chang said that corporate professionals wanted the healthy mix of everything, not just the best security measures.
This year, the company's shares already fell by 24%. Its shares declined to 2.36% to US$8.67 at 2:44 PM EDT. Furthermore, its customer base was down to 72 million from 76 million in 2010.
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