In anticipation of Earth Day on Apr. 22, Apple has launched a banner on its website urging customers to recycle their Apple devices "for free" through the company's recycling partners.
"We'll recycle your Apple devices, cables, cases, accessories, and other similar electronics for free," said Apple, as part of their "customer contribution" towards protecting the planet's finite resources and minimizing waste for a sustainable future.
READ NEXT : Top Corporate Giants Are Pushing For Diversity, Equity and Inclusion (DEI) In Workplace-Here's Why
How to Recycle Apple Products for Free
This initiative, which aims to promote environmental responsibility, allows users to kickstart the process via Apple's trade-in page, which is available in numerous countries.
Upon signing in, customers must facilitate the submission of a form to receive a prepaid shipping label for their devices.
In tandem with this campaign ahead of Earth Day 2024, Apple has also released a "Recycling Robots" video on its UK-based YouTube channel. The video showcases Apple's innovative recycling robots, which can salvage recyclable materials from a wide array of 23 iPhone models.
Apple explains, "Our custom recycling robot Daisy can disassemble 23 different iPhone models to recover crucial materials like gold and rare earth elements."
Robot Dave is designed to excel in extracting tungsten from Taptic Engines, while its counterpart, robot Taz, is adept at efficiently handling audio modules. Their collaborative efforts are at the forefront of reclaiming recycled materials for the next generation of products.
In addition to these initiatives, Apple is set to reveal its 2024 Environmental Progress Report, accompanied by further announcements in line with its dedication to environmental stewardship. The timing of these releases, whether they coincide with Earth Day itself, remains uncertain.
Join the Conversation