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Nike's layoffs at its Beaverton, Oregon, headquarters will affect hundreds of employees by June, according to a WARN notice filed with the state of Oregon on Friday.

Nike stated in the petition that by June 28, 740 employees would have been laid off as part of two waves of layoffs. Nike confirmed that it would lay off 2% of its personnel in February, according to KGW8.

Nike Headquarters to Remove More Employees

As early as November, some Nike employees posted on LinkedIn that they had been laid go as part of a larger C-suite shakeup in design and marketing.

"Nike's always at our best when we're on offense," the company claimed.

Nike originally hinted at upcoming layoffs in December, when it stated it could soon face employee severance expenses as part of a drive to "streamline" its business and save up to $2 billion over the next three years.

Nike has recently come under fire for what experts and observers regard as a lack of creativity in its product pipeline.

In December, Nike announced a new plan to create a "multiyear cycle of innovation" to win over customers, which included simplifying the distribution of some of its core brands to increase brand heat.

Since then, Nike has promoted new goods like as the Air Max DN, Pegasus Premium, and Pegasus 41.

Nike Urges to Reinforce More Sales

Nike CEO John Donahoe sparked a controversy last week when he blamed the Swoosh's innovation lag on remote work.

Nike expects sales to fall in the six-month period beginning June 1, before increasing when a number of new goods enter the market as part of what the firm refers to as a "innovation super cycle."

The firm has also stated that it intends to "reignite" sales in its rising segments, such as women's products, the Jordan brand, and running gear, as per Oregon Live.

According to experts, Nike's innovation challenges arise from a reliance on best-sellers rather than new franchises, as well as a widespread loss of top personnel and a focus on financial goals over brand value.