Asus' success depended on its ability to produce products where no other companies dared to explore. However, one of the company's many Achilles Heels was the most crucial in today's tech industry - smartphones.
The Taiwanese tech manufacturer recently made its presence known in one of the world's toughest but most profitable market. Analysts expect that Asus' venture to the United States smartphone market will be its toughest challenge since the company existed.
Due to many different top players trying to sit at the United States tech throne, new firms trying to penetrate it were easily beaten down. Tech titans such as Sony and LG both struggled to gain any significant progress with the market share.
Analysts think that because the top two companies enjoy the high end of the market (Apple and Samsung), the rest of the market share is being fiercely contested by a whole gallery of companies.
For the time being, Asus has been taking its time to build relationships with American carriers and sellers according to the company's chairman Jonney Shih.
"For the phone, frankly speaking, we are still the latecomers," admitted Shih. "We are making progress," he continued.
Asus' smartphone shipment increased according to the company's quarterly report. Asus' units, including the Padfone Infinity, posted a 1% increase in the last quarter. However, analysts think that due to the Padfone's clunky ties with expensive tablets, Asus' growth from the device won't be as significant as rivals Lenovo or Huawei.
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