UK's Cottage Cheese Demands Drastically Increase, Thanks To Social Media Influencers

By Giuliano De Leon

May 03 2024, 20:01 PM EDT

UK's Cottage Cheese Demands Drastically Increase, Thanks To Social Media Influencers — As the cottage cheese craze continue, its demands in the U.K. drastically increase. But, why are people so obsessed with this gritty food? Lena Kudryavtseva on Unsplash

The UK's cottage cheese demand is drastically increasing, with sales now booming. This is thanks to social media influencers who started the cottage cheese craze.

Cottage Cheese Craze: Sales in the UK Are Now Booming

In the late 1970s, it wasn't uncommon in the UK to see a pot of cottage cheese inside refrigerators. It's usually tucked between the sherry trifle and the prawn cocktail.

However, cottage cheese's popularity waned after a few decades. Social media influencers are reviving this high-protein, low-fat wonder food by starting a cottage cheese craze.

Graham's Family Dairy Managing Director Robert Graham shared his experience, saying they weren't expecting social media posts about cottage cheese to boost their sales.

"It's come from absolutely nowhere. Since May of last year, when there was a TikTok craze that went on, cottage cheese sales for us are up 40%," he said via The Guardian.

Thanks to the rising demand for cottage cheese in the UK, Graham's Family Dairy plans to construct new factories to meet its consumers' demands.

Robert Graham's company is just one of the businesses benefiting from the ongoing cottage cheese craze on TikTok and other social media platforms.

Why People Are Obsessed With Cottage Cheese?

The cottage cheese craze began in May when Jake Cohen, a popular chef and best-selling author, posted a video of his concoction, which includes protein powder. After that, many social media influencers decided to copy his recipe.

Since cottage cheese is a high-protein food, they decided to include it in their versions. Better Homes & Gardens said cottage cheese videos were already popular on TikTok in 2022. But Cohen's concoction made it more popular.

Cottage cheese offers health benefits comparable to Greek yogurt and other similar dairy products. Among the health benefits you can get from eating it are the following:

Contains vitamin B12, which boosts energy.
Contains calcium, which can support bone health.
Helps build muscle and supports immune health, thanks to being a high-protein food.