Blueocean Market Intelligence, a research and analytics company, announced earlier today that it had added Anees Merchant into their roster as senior vice president of digital analytics.
Merchant was employed in a leading knowledge process outsourcing firm before joining Blueocean Market Intelligence where he played a key role in organizing a team of more than 500 professionals across fields such as marketing automation, visualization and digital analytics. He is also experienced in setting up core functions in quality practices, presales, knowledge management and ops excellence.
"Anees' depth of experience provides Blueocean Market Intelligence and its clients with additional expertise to navigate the increasingly complex digital marketplace. His leadership will enhance the skills and capabilities of our industry-leading marketing analytics teams," remarked Kumar Mehta, Chief Executive Officer of Blueocean Market Intelligence.
Blueocean Market Intelligence is a segment of the Cross-Tab group of companies compriesed of Cross-Tab Marketing Services, Borderless Access Panels and Informate Mobile Intelligence. It currently employs more than 650 professionals excelling in social intelligence, data analytics and emerging markets.
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