There are speculations that South Korean tech company Samsung will limit the versions of its next mobile device, the Galaxy Z Fold 6.
Forbes quoted local business news site TheElec when it reported that the company was planning to step back from its plans to expand the Galaxy Z fold collection with the launch of a premium Ultra branded model and a Fan Edition (FE) that could be purchased at a more affordable price.
Samsung expected that the Galaxy Z Fold 6 FE would cost-effectively challenge other folding phones from its competitors. Notable features that could be removed from the new phone model as part of its cost-cutting include a required digitizer for its S-Pen stylus.
READ NEXT : Samsung Profit Skyrockets After Forcing Execs to Follow 6-Day Work Week, Citing Uncertainties
Samsung Changes Launch Plans
TheElec's report further cited two issues behind Samsung's decision to modify its launching plans.
The first one involved the lack of differentiation between the Z Fold 6 FE and its competitors, which meant that the phone model might be seen as a mere copy with no unique selling point (USP).
Secondly, the company also considered the current uncertain market conditions, especially with the lack of a unique difference between the normal Z Fold 6 and the FE version.
This meant that Samsung would launch two phones at summer's Galaxy Unpacked: the Z Fold 6 and another model called the Z Flip 6. With the Galaxy S24 series' retail success and the Galaxy AI software's critical success, Samsung hopes the Galaxy Z Fold 6 will be a standalone success.
Join the Conversation