TikTok is taking measures to counter its potential ban in the United States by initiating legal action against the US government and enhancing its public image through a program for socially driven creators.
The TikTok Change Makers Program
The popular platform introduced the TikTok Change Makers Program on Tuesday, featuring 50 global creators who create positive impacts on and beyond the platform.
The program will support these social impact creators, who will share content seeking to educate and inform about a wide range of cultures and communities, among other things. TikTok will then donate $25,000 to a non-profit of each creator's choice.
The company is expected to donate more than $1 million to over 30 global and local non-profits that are making an impact in their communities. Although TikTok has not explicitly linked this program to its efforts to remain operational in the US, the timing suggests it is part of a broader strategy to improve public perception.
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TikTok Creators Included in the Program
TikTok announced the program's official launch in a blog post, highlighting the inaugural global list of TikTok Change Makers. These 50 purpose-driven creators are celebrated for spreading positivity, advocating for causes, and educating their communities to drive change on TikTok and beyond.
Among the creators from the US are environmental activists Caulin Donaldson, Eli Virkina, and Franziska Trautmann, as well as motivational speakers Barbara Costello and Alethea Crimmins.
Joel Bervell, who uses his videos to discuss racial disparities in the healthcare industry and serves on councils such as the White House Office of Public Engagement Health Care Leaders in Social Media, is also among the TikTok Change Makers.
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