While Google spearheaded the trend of integrating artificial intelligence (AI) into modern smartphones, its efforts to sell its own smartphone brand, Pixel, appear to be in rapid decline. 

A Counterpoint Research analysis for Q1 2024 revealed that while Samsung and Apple are dominating the US smartphone market, Google has been in a freefall. Phone Arena added that most existing Pixel owners would probably choose another brand the next time they buy a phone. 

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Survey Shows Google May Suffer Brand Disloyalty, Plummeting Market Share

Similarly, Stocklytics published a report based on a recent Statista Consumer Insights survey of 10,000 smartphone users in the United States. More than half of Google's current smartphone users (57%) were planning to switch to another brand at the first instance, while only 25% of Pixel users were sure to stay with the brand for their next smartphone purchase. 

Another factor that could lead to Pixel users changing brands is the recurring issues the smartphones have with connectivity and overheating. 

Such brand disloyalty and function issues could pose a problem for Google in the form of a significant loss in market share in the future. 

Meanwhile, the Statista Consumer survey also revealed that Samsung and Apple could snatch Google's market shares in the future due to its users' brand loyalty.

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