Former ESPN President John Skipper and ex-Turner President David Levy have joined forces to launch Unrivaled-a women's basketball league set to debut in January 2025, where they will lead efforts in securing media rights and sponsorship deals, according to The Hollywood Reporter.
Unrivaled Women's Basketball League has attracted investments from renowned sports figures like Alex Morgan and Carmelo Anthony. This impressive lineup of investors reflects the growing interest and potential of women's sports.
Skipper and Levy are optimistic about the league's prospects, citing a surge in viewership and ratings for women's sports, particularly evident in the NCAA and WNBA.
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Unrivaled Women's Basketball League
Unrivaled aims to capitalize on the momentum of women's sports, especially as more women are interested in entering sports but are hindered by a lack of opportunities globally.
What will set Unrivaled apart is its commitment to equity. Offering players not only competitive salaries but also a stake in the league's success is a model that is likely to draw top talent and elevate the league's profile.
Unrivaled Women's Basketball League is strategically positioning itself in the women's basketball industry. With a star-studded investor lineup and a well-planned market penetration strategy, it aims to become a league of 'unrivaled' opportunity and growth.
The new partnership between Skipper and Levy is also similar to the investment of actors Ryan Reynolds and Rob McElhenney into Mexican soccer, as VCPost previously reported. Both are placing sports at the forefront of their hard-earned money and vision.
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