United Airlines announced that it will start showing personalized ads on seat-back screens. This is a part of its effort to look for new lines of revenue. To do this, the airline launched a new media platform called "Kinetic Media." Here's everything you need to know about it.
United Airlines New Media Platform To Show Personalized Ads
According to CNBC's latest report, United Airlines' new Kinetic Media is its new media platform that serves personalized advertisements. It works on seat-back screens, the official United Airlines app, and other platforms.
It leverages customer data gathered by the travel company to create personalized advertisements. United Airlines said Kinetic Media is working with TelevisaUnivision, JPMorgan Chase, IHG Hotels & Resorts, Macy's, and Norwegian Cruise Line.
"Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel," said United MileagePlus CEO Richard Nunn.
He added that Kinetic Media will do this in a highly relevant and personalized way. Richard Nunn boasted that they are already seeing impressive results.
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Can United Airlines Passengers Opt Out?
United Airlines passengers who don't want to see personalized ads can opt out, as reported by NBC New York. They can do this through a United Airlines web page.
The airline company clarified that advertisers are not allowed to access customers' personally identifiable information. United Airlines is still confident with its new media platform since they estimated that each traveler could offer 3.5 hours of attention.
As of this writing, the airline firm hasn't provided projected sales from the new effort. The arrival of Kinetic Media is just one of the initiatives launched by airlines to find new revenue streams.
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