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Convenience is the cornerstone of modern society. As our lives become increasingly hectic, the demand for convenience grows. We seek ways to maximize our time, often at the expense of our health and wellness. Fast food offers the convenience of quick meals but lacks nutritional value. However, convenience and health no longer need to be mutually exclusive. Enter CUBO, a company founded on the premise of merging convenience with wellness. Derived from the Portuguese or Spanish word for "cube," CUBO represents a new era in the world of functional beverages.

CUBO has revolutionized the concept of a "square meal" with its innovative hot and cold beverage and soup system. Designed to cater to health-conscious, convenience-seeking consumers, CUBO Pods offers a range of wellness-focused beverages. This cutting-edge technology, which could be described as the "Keurig or Nespresso of wellness," delivers delicious hot soups, cold enhanced juices, hot and cold lattes, and protein shakes-all from a single, user-friendly ('dummy proof' for the technically challenged) machine. Grichka Frachisse, CUBO CEO, shares, "You take a pod from a freezer, you insert it in the CUBO machine, you press start, and the machine will make a hot or cold beverage within 90 seconds and then self-cleans."

CUBO Pods are at the forefront of the company's convenience and wellness. They offer numerous benefits, particularly in commercial settings. The ease of use reduces labor costs and streamlines beverage preparation and makes them an attractive option for offices, cafes, schools, hotels and retail environments.

Each pod is designed to create a 12-ounce beverage, whether hot or cold, and the machine's self-cleaning mechanism ensures hassle-free maintenance, making it perfect for both home and commercial use. Frachisse explains, "Each CUBO pod has an RFID chip in its lid, which contains the necessary encrypted information for the machine to prepare the beverage correctly. This makes the system foolproof with just one button to press and no settings to adjust. The RFID chip also allows us to control the usage of our pods. If the machine doesn't recognize the chip's unique ID, it won't operate, similar to a car key. This powerful feature prevents from any counterfeit pods guaranteeing beverage quality."

Unlike traditional beverage machines that focus on coffee or simple hydration, CUBO addresses the growing consumer demand for functional benefits in their drinks. According to Euromonitor International, convenience is one of the top consumer-driven megatrends, a fact accelerated by the COVID-19 pandemic. Consumers are increasingly prioritizing health, with 50% indicating that eating healthily is a priority. Each CUBO beverage and soup is crafted with wellness in mind by CUBO's Neuroscientist and Chief Scientific Advisor, Dr. Stuart Murray, featuring ingredients such as functional mushrooms, vegan protein, and probiotics. More importantly, they contain no added sugars, food dyes, or preservatives.

CUBO offers four main categories of pods:

• Hot Soups: A unique offering in the beverage market, providing a nutritious and warm meal option.
• Cold Enhanced Juices: Refreshing drinks infused with natural ingredients.
• Hot and Cold Lattes: Versatile beverages suitable for any time of the day.
• Protein Shakes: Nutrient-packed drinks ideal for fitness enthusiasts and health-conscious individuals.

The engineering brilliance behind CUBO Pods is the result of a collaborative effort between its founders. Nicolas Blatt, an entrepreneur and mechanical engineer, and Denis Fonseca, an electrical engineer for prolific companies like Samsung and Motorola, have poured their expertise and dedication into developing this state-of-the-art product. Fonesca spent three years in China, establishing the production line and ensuring the highest quality standards. Frachisse asserts proudly, "A lot of sweat, obviously, and a lot of knowledge has been put into the development of our product, our hardware. The CUBO team is so strong. People have poured their soul and heart into it. They have also invested significant personal funds into CUBO." Their commitment to excellence is evident in every aspect of CUBO.

Looking ahead, CUBO's team has ambitious plans for product expansion. The company envisions customizable pods and potential collaborations with major brands, leveraging its unique RFID technology to create tailored beverage solutions. This flexibility opens up exciting possibilities for co-branded products and new market segments. "The beauty of CUBO is that with our pods, we can put whatever the market wants inside of them so CUBO is, in a way, trends agnostic," emphasizes Frachisse.

CUBO Pods represent a significant leap forward in the beverage market, combining convenience, wellness, and cutting-edge technology. With its innovative approach and commitment to quality and wellness, CUBO is poised to make a lasting impact on the beverage industry. As consumer demand for health-conscious and convenient options continues to grow, CUBO stands ready to lead the way, ensuring that convenience and wellness are no longer mutually exclusive.