Samsung Electronics Co. is merging two research centers in North America that specialize in artificial intelligence technology. 

Samsung Launches North America AI Center

Additionally, the company has appointed a former executive from Apple Inc. to lead the newly formed group, as per sources familiar with the situation.

According to anonymous sources, the company made an internal announcement this week, coinciding with Apple's highly anticipated foray into AI. 

Samsung is establishing a new operation known as the North America AI Center, which will bring together its teams in Toronto and Mountain View, California.

The development is a clear indication that major technology companies are becoming increasingly assertive in the field of AI. 

Device makers like Samsung and Apple view such features as a means to encourage consumers to upgrade their technology more frequently.

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Apple Elevates Siri's Personalization in Latest AI Update

One important focus of Apple's recent AI announcement was enhancing Siri's ability to provide personalized responses and comprehend the context of user requests. 

The company also introduced new features to assist users in managing their notifications across its iPhone, iPad, and Mac operating systems. 

This is part of a system known as Apple Intelligence. In the earlier stages of his career, Akbacak gained experience as an AI researcher and contributed to the development of voice assistants at Microsoft Corp.

Apple Intelligence utilizes OpenAI technology to power a chatbot, but the majority of the features were developed internally. 

Meanwhile, Samsung relies heavily on Alphabet Inc.'s Google Gemini technology to enhance its AI capabilities.

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