Jake Paul is entering a new industry. This was confirmed after the YouTuber boxer officially launched his men's personal care line. Jake was able to do this, thanks to Walmart's help.

Jake Paul Launches Own Men's Personal Care Line

According to Fox Business, Jake Paul and Walmart announced the new men's personal care line on Wednesday, June 12. The personal care line for men, "W" will be exclusive at Walmart.

It includes body spray, antiperspirant deodorant (in three scents), and body wash. All these items are expected to be priced at less than $10 each.

However, this product lineup is expected to expand since the business line's portfolio will include a 2-in-1 shampoo-conditioner, face wash, hair gel, pomade, and bar soap as early as August.

Jake Paul admitted that he is quite nervous about the arrival of his men's personal care line, which is surprising since the YouTuber boxer isn't known to be shy about the spotlight. However, he said that he's confident in it.

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How Jake Paul Came Up With The Men's Personal Care Line

Via NBC Los Angeles, Jake Paul said they saw how old and outdated the men's personal care category is, with competitor brands being on the shelves similarly for the past few years.

This gave him the idea of launching his men's personal care line, saying they have better products and better vision. Jake Paul even claimed that they could "disrupt this entire space."

The YouTuber-turned-boxer said that W means "winning." He explained that the personal care sector is a very underserved market. But, he believes that more and more men are now taking care of themselves as they put more effort into how they look and what they put into their bodies.

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